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“Very exciting day. CloudProfile at the TechCrunch 50 demopit. #tc50 #cloudprofile”
How do you measure performance on your site?
At CloudProfile we're serious about our commitment to building a service for our users that performs well, while offering tremendous value to their businesses. For the operations team, the sorts of questions I consider here are critical to our ability to deliver that service in the manner our customers deserve.
The performance of a web site is one of the factors that determines whether visitors will stay around and check out its content. So how do you know what the performance of your web site is?
There are several dimensions to this question, including what is tested, the technology of measurement, how the site is built, and what metrics are used. In a series of brief posts I want to consider these questions and lay out some thinking about how best to measure performance.
What is it we're trying to measure? Your site may have contractual agreements around performance. You may have internal standards that you try to meet. You may have quick and dirty performance levels that you use for reference.
In the end, you are trying to measure the users perception of performance. Performance is one of the many factors that a user takes into account when assessing your site. But that perception is not reducible to a single number. It's a complex of factors, and thus your attempts to measure performance must also be a complex.
While no model can fully capture the phenomenon it is trying to represent, it's useful to make your model of site performance hew more closely to what your users perceptions are.
In subsequent posts in this series I'll dig into these issues and lay out a framework for performance measurement that will hopefully allow developers and operations staff (as well as their business colleagues) to better understand their site performance.
We updated our About page information 2 years ago.
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